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Strategy and brand for startups and SMEs.

We sharpen what your business stands for and give it a face: from positioning to logo.

Marketing package incl. logo
from CHF 2’400
Result
clear decisions, your own identity

Strategy & Consulting

Create clarity. Enable decisions.

  • Digital strategy
  • Market and opportunity assessment
  • Business model development
  • Positioning
  • Go-to-market

Brand & Identity

Brand, presence, visual identity.

  • Brand development
  • Logo & visual identity
  • Colour & type system
  • Brand guidelines

Before market entry: clarify first, then build.

Many startups build too much too early. Four steps make the build faster and cheaper.

01

Audience

Who is the offer for?

02

Difference

What sets it apart?

03

First step

A website, customer area or prototype that tests the market.

04

Plan

Positioning, offer, pricing, market entry.

Brands we have developed.

Healthnode

One interface. One standard.

Concept · Design · Development · Operations MK Groups Schweiz Live since 2026 · healthnode.ch

EDELHIRSCH

Horn & wood. Handcrafted one-offs.

Concept · Design · Development · Operations MK Groups Schweiz Live since 2026 · edelhirsch.ch

Questions about strategy and brand.

The marketing package with logo, colour and type system costs from CHF 2’400 as an add-on to a website. A standalone brand development without a website is quoted at a fixed price after the first conversation.

Not always a separate project, but always clarity. Every project therefore includes a strategy week: sharpening the positioning and defining what the website should achieve. For startups before market entry, more is often worth it.

Logo, colours, typefaces, imagery and rules for their use, captured in brand guidelines. That way your presence looks the same on the website, in print and on social media.

Yes. We take over an existing identity and develop it further where needed, instead of starting from scratch.

Let's talk about your project.